As part of its transition into a hybrid retailer that conducts both online and offline salesmanship, eMAG opened its first shopping center unit on 300 sq m in Mammut Shopping and Entertainment Center in Budapest owned by NEPI Rockcastle. eMAG’s new store in Mammut I. also has a warehouse with space for thousands of products and will also act as a pick-up point for online orders.
Since its launch seven years ago, eMAG Hungary has been present on the market exclusively as an online trader until June this year. eMAG’s first 77 sq m store opened on Erzsébet körút this summer, with tremendous success among customers who have since bought or picked up more than six thousand items in this shop. The company has now started to expand to larger units to showcase a broader range of its product portfolio and gain more trust and brand awareness in Hungary.
“I can say for sure that we consider the transition of eMAG to a proven hybrid business model in the Hungarian market as a success. Hungarian customers require the opportunity to establish a direct relationship and high-quality personal advice with a brand. This is why we decided to open a flagship store in Mammut I, which offers great public transport links, and parking facilities as well. eMAG offers over 2 million products in all categories, such as electronic devices, beauty products, or supermarket goods. We provide a comfortable shopping experience via our mobile application and in our two stores with such incentives as the 30 days free return or the door-to-door guarantee. May it be workdays, work or leisure – we keep on moving.”- said Balázs Várkonyi at eMAG.
„We are delighted that in such difficult times, an important market player like eMAG chose to set up its first shopping center store in Mammut. We believe that the location of the scheme, the attractive tenant mix and the flexible conditions highly impacted their decision. They await their new and returning customers with special opening discounts till the 27th of September.” – said Erna Balla, Operations Asset Manager at NEPI Rockcastle in Hungary.
Cushman & Wakefield acts as the Property Manager of Mammut Shopping and Entertainment Center.
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