Under the terms of the agreement, the recently fully refurbished 126-room Hotel Erzsébet will continue to operate under the name Hotel Erzsébet City Center Budapest, a member of Radisson Individuals, starting at the end of summer 2026.
The franchise partnership marks another milestone in Danubius’s long-term growth strategy, which combines the development of its own brands with the operation of internationally renowned hotel brands.
In addition to its Danubius and Ensana properties, the UK-owned company also operates Hilton Budapest and the Radisson Blu Béke Hotel. With the addition of Hotel Erzsébet, Danubius’s portfolio now comprises 16 hotels across five distinctive brands, further strengthening its position in the Hungarian hospitality market.
Danubius is one of Hungary’s largest and most experienced hotel operators. The company introduced the first Hilton hotel in the Central and Eastern European region to Hungary, as well as the country’s first Radisson hotel.
„For Danubius, this agreement represents far more than a new franchise partnership. It is a strong endorsement of the trust that international hotel brands place in us as a reliable long-term operating partner. Following its transformation, Hotel Erzsébet will join an internationally recognised brand, opening up new opportunities to reach guests across global markets.”– said Balázs Kovács, CEO of Danubius Hotels Zrt.
David Jenkins, Vice President, Development Eastern Europe, Radisson Hotel Group, said: “We are proud to bring Hotel Erzsébet City Center Budapest, a member of Radisson Individuals, into our portfolio. Budapest continues to be one of Central Europe’s most attractive destinations, with strong demand from leisure, cultural, and business travelers. This signing is a great example of how Radisson Individuals allows distinctive, well-located independent hotels to maintain their own character while gaining the strength of Radisson Hotel Group’s international network.”
Hotel Erzsébet will continue to operate as usual until the rebranding, and starting in late summer 2026, it will welcome guests under the name Hotel Erzsébet City Center Budapest, a member of Radisson Individuals.
About DANUBIUS HOTELS
Danubius Hotels is owned by CP Holdings Ltd., a UK-based company with hotel interests across six European countries. Since 2019, the group’s city hotels have operated under the Danubius Hotels brand, while its health and wellness properties have been organized under the Ensana brand. With a history spanning more than half a century, Danubius Hotels’ city properties include some of Hungary’s oldest and most distinguished hotel buildings, representing excellence in urban hospitality.
Danubius Hotels offers outstanding individual and group business services, with its unique conference offerings organized under the Danubius me: brand. The company’s all-inclusive options and Bubbles Club programs designed for children further enhance its diverse range of family-friendly travel experiences.
The latest jewel in the chain is Budapest's most beautiful panoramic, exclusive rooftop bar, the White Raven skybar & lounge.
The company prides itself on being innovative not only in its business services but also in its approach to employment, believing that guests and employees are equally important to the company. In addition to receiving the "Employer of the Year" award and the "Gold Level Responsible Employer" recognition, this is demonstrated by the training and mentoring of 250 professional interns each year.
About RADISSON HOTEL GROUP
Radisson Hotel Group is a rapidly expanding international hotel group, operating across EMEA and APAC with more than 1,600 hotels in operation and under development in over 100 countries. Guided by its brand promise, Every Moment Matters, the Group brings its signature Yes I Can! service ethos to every guest experience.
The Radisson brand portfolio includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson—brought together under the commercial umbrella brand, Radisson Hotels.
About RADISSON INDIVIDUALS
Radisson Individuals is Radisson Hotel Group's conversion brand, welcoming independent hotels with strong local identities into the Radisson Hotels portfolio while preserving what makes each one distinctive. Properties benefit from the Group's commercial infrastructure, the Yes I Can! service ethos, and access to Radisson Rewards. Radisson Individuals operates in EMEA and APAC under the commercial umbrella brand Radisson Hotels.
