The Construction and Investment Journal (CIJ), one of CEE’s leading real estate magazines has awarded the best property market companies and projects in Hungary. In 2017 the winner of the Best Retail Power Broker Team and Best Capital Markets Team category were CBRE’s retail and capital markets agency teams.
From September JLL’s retail agency operates again as a separate division within the company, in close cooperation with the office- and industrial leasing teams.
IMMOFINANZ has standardised the marketing for its international STOP SHOP retail park brand, which covers nearly 70 locations in eight countries. The new claim “easy shopping“ summarises the central brand drivers: STOP SHOP is the appealing and practical local supplier with a diverse product offering that provides attractive value for money and can be easily reached through good traffic connections. All promotional campaigns will now be developed in the Vienna headquarters and used for STOP SHOP advertising in all countries. The current “back to school“ campaign marks the kick-off for this new marketing approach.
The completion of the largest Hungarian retail portfolio transaction in 2017 happened on the last day of the first half year. TREI Real Estate, the property estate arm of the German Tengelmann Group, successfully sold a portfolio of 40 Spar leased supermarkets to Erste Asset Management.
The UK has taken the top spot as the most popular destination for retailers looking to expand their store presence in EMEA in 2017. 65% of retailers cited the UK as their target market for expansion, according to the latest research from global property advisor, CBRE. 19% of retailers, however, target Hungary which is the fifth most admired market along with Spain and the Netherlands.
CBRE continued its dynamic expansion in 2016, the significant transactions need more and more experts in the Budapest office of the world's largest real estate consultancy firm. The project management team has expanded to five members, and the work of the retail real estate unit is supported by a new senior professional. The team responsible for capital market operations is also completing significant orders, so this area has also increased the number of staff in 2016. The industrial property experts, in turn, have set a record with the market share of CBRE.
Hungarian retail sales and turnover continue to show healthy growth, buoyed by the abolition of the Sunday closing law after barely one year in effect. Retailer demand is unbroken but remains pressed by the lack of available supply resulting in upward pressure on rents. Fashion retailers remained the most active in H1 2016, followed by the footwear and F&B segments which both expanded significantly, according to the latest Retail Market View published by CBRE.
IMMOFINANZ is continuing the expansion of its STOP SHOP retail park chain at a fast pace: the 57th location was opened today in the Polish city of Szczytno. After Niš in Serbia and Świnoujście in Poland, this represents the third project completion in two months – and the next locations have already been identified: a STOP SHOP will open in the Serbian city of Valjevo during early autumn, and in Poland preparations are underway for retail parks in Pultusk and Gdynia.
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