IMMOFINANZ has standardised the marketing for its international STOP SHOP retail park brand, which covers nearly 70 locations in eight countries. The new claim “easy shopping“ summarises the central brand drivers: STOP SHOP is the appealing and practical local supplier with a diverse product offering that provides attractive value for money and can be easily reached through good traffic connections. All promotional campaigns will now be developed in the Vienna headquarters and used for STOP SHOP advertising in all countries. The current “back to school“ campaign marks the kick-off for this new marketing approach.
IMMOFINANZ recorded a significant increase in net profit to EUR 105.3 million in the first half of 2017 (H1 2016: EUR -243.3 million). Net profit from continuing operations, i.e. excluding Russia, totalled EUR 113.1 million (H1 2016: EUR -123.9 million). Rental income remained stable at EUR 114.9 million (H1 2016: EUR 115.9 million) despite the continuing sale of non-strategic properties.
„NEW WORK Labs is a think tank for co-workers” – says Mr Hubert Abt, principal of NEW WORK Serviced Offices. What does it mean? Just imagine a vibrant, coloured, magnificent place for small companies. They don’t need huge spaces, complicated long term contracts rather inspiring office area – in downtown, if possible.
Heritage protected Eiffel Palace – originally constructed in 1893 – was sold twice within the last three years, both times at the best yield in the Hungarian property market. The National Bank of Hungary (MNB) purchased the building directly from the developer (Horizon Development) three years ago in August 2014 at a price of €45.3M, with an approximate yield of 6.5%, and resold it in August 2017 to Luxembourg-based Corpus Sireo Real Estate investment fund for €53.8M, at a yield around 5%, generating an almost 20% profit on the deal.
After 5 years of being absolute market leaders in Budapest, Cushman & Wakefield still holds the trophy this year by being involved in over 48,000 sq m office lease transactions till the end of July. During this time Cushman & Wakefield’s continuously growing Office Agency team concluded 40 transactions.
What does the real estate professional do in the summertime? Having holiday, preparing for the new season starting in September, organizing his business cards, cleaning up his mailbox ... or organizing something that can make dozens of people happy. And absolutely no matter if this has nothing to do with real estate industry.
Europa Capital has concluded the sale of the Kalvin Portfolio, Budapest. The Kalvin Portfolio comprises two City Centre office buildings in Budapest with a total floor area of approximately 26,000 sq. metres.
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